Pushing Buttons

Because I entertain the idea that some (albeit only a few) people outside my circle of friends read this blog, I feel I should explain a bit more of the back story. Feel free to skip ahead to “What is Cliquidity?” if you are sick of reading posts about me.

The back story

In the early 90’s (yes this is quite a back story) my aunt got married to a suit. They moved into a big house and drove big cars and took my sister and I along to holidays on big golf courses. Needless to say, as a fairly materialistic little girl, I was impressed. Soon my “When I Grow Up” school oral changed from “Roxette” to a “chartered accountant” – because that was what the suit was.

Fast forward to 2012 and I qualified as a chartered accountant. After four years of Business Science at UCT, another year of PGDA, three years of articles at the Big Blue and two scary board exams, I realised that the big house and the big car and the big golf courses didn’t really impress me as much anymore. I was a lot more interested in big ideas and making a big difference.

Of course I didn’t listen to the little voice in the back of my head telling me to go for it. Instead I listened to all the other voices in my life who laughed awkwardly when I told them my plans for after articles involved starting my own business. I found myself justifying the decision to join the newest e-commerce retailer in SA as “necessary experience en route to starting my own business”. Instead I learnt more about shipping than I ever really wanted to know. After a short stint and a teary resignation I shipped out.

Of course I still didn’t listen to the little voice in the back of my head telling me to go for it. The bad taste my experience at the e-commerce retailer had left in my mouth scared me into submission and like a good little chartered accountant I found myself a sweet little nine-to-fiver with a sweet little company doing sweet little VAT data analysis. I honestly thought the directors were joking in my interview when they said they were passionate about VAT – to me that was like saying that they were passionate about doing dishes. I mean you have to do the dishes but you don’t wake up in the morning and excitedly rush to work to do dishes. Turns out I was not quite as passionate about VAT. So after a slightly longer stint and a slightly more teary resignation I once again had to decide.

On the one hand, there were loads of corporate positions around – what with it being January and everyone else resigning after receiving their December bonuses. Recruiters always try and hide the less attractive aspects of job specs behind the “great opportunity for growth” banner – a polite way of saying “This job is probably going to be awful but if you stick around long enough and someone else dies of boredom or retires, you could be the manager to this awful job”.  Momentarily that fairly materialistic little girl from your youth pops up when the recruiter tells you more about the package but she also wanted to be Roxette – so is probably not the best person to listen to.

On the other hand, you have been presented with the opportunity to be involved in a startup your aunt had been working on – an opportunity to start exploring some big ideas and maybe even make a big difference. In the end it was kind of a no-brainer. And that brings me to…

What is Cliquidity?

Cliquidity is an intentional social networking website which allows users to discover and connect with interesting people (in their area or in their existing social networks) using online personal assessments.

We all love spending  hours watching cat videos or the newest Harlem Shake. Or pinning the hottest trends for Spring/ Summer 2013. Or wasting hours of our lives trying out all the available filters before posting photos. We love liking. And sharing. And tweeting. And retweeting.

I love social media and the way it has changed many aspects of our lives for the better. But sometimes I wonder if we have forgotten the value of real connection – of having real interactions with real people in real life. The more connected we have become on social media, the less connected we feel to the real world around us.

And that’s where Cliquidity comes in:

1. After signing up, you complete quick and easy online personal assessments and can download your free reports immediately.

2. Whether you are looking for a date, a business partner or a new friend who enjoys the same hobbies as you, you can search for users who match specific biographical, personality or location criteria.

3. And if you don’t like the idea of connecting with complete strangers, you can link your Facebook and/ or Twitter accounts and explore your network of friends and their friends and friends of friends.

4. When you find someone you want to connect with, you send them an introduction request. If they accept, Cliquidity emails you their real name and email address. The rest is up to you.

In the weeks to come I will share my experiences in my blog – the big ideas I have for the future of this little startup and the big changes it has already made in my live.

In the meantime please check it out  at www.cliquidity.co.uk and let me know what you think.